Results: Sa Pizzedda

Terraviva has officially released the complete list of awarded projects of the architecture contest entitled “Sa Pizzedda”.

The competition invited designers and creative professionals to redefine the visual identity of Sa Pizzedda, a fast-growing brand bringing the traditional Sardinian pizza al taglio from Cagliari to Milan’s vibrant food scene. Combining authentic culinary roots with a bold and contemporary spirit, the challenge sought to establish a distinctive and recognizable brand identity capable of supporting the company’s expansion. Participants were encouraged to reinterpret existing visual elements or develop entirely new concepts, exploring logos, typography, color palettes and graphic systems that could express the brand’s playful, urban and energetic personality. From packaging and restaurant interiors to digital communication and merchandising, the proposals were expected to create a cohesive and versatile visual language capable of connecting with a young audience while celebrating the unique character of Sa Pizzedda.

The awarded proposals were recognized for their originality, strong visual identities and ability to translate the brand’s personality into bold and contemporary design solutions. The jury highlighted projects that successfully combined street-inspired aesthetics with distinctive graphic elements, reinterpreting traditional Sardinian symbols through innovative patterns, vibrant color contrasts and engaging photographic concepts. Some proposals stood out for their disruptive visual approach, challenging conventional branding strategies through unconventional aesthetics particularly suited to exclusive events and special editions. Others were praised for their technical precision and cohesive application of dynamic graphic elements across packaging and communication materials, incorporating graffiti-inspired visuals and international references to create an energetic and memorable identity. Across the selected works, creativity, versatility and a strong connection with contemporary urban culture emerged as defining qualities.

Terraviva warmly congratulates all participants for their creativity and dedication, whose inspiring proposals have contributed to exploring new possibilities for Sa Pizzedda’s visual identity through bold, innovative and engaging approaches to contemporary branding.

1st Prize

Sa Pizzedda_A pattern to share
Martina Buttaro, Andrea Scandurra
Italy

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About the First Prize:

“It has a strong, distinctive, and ownable visual identity. It speaks to young people, for young people, with a street-inspired approach. The patterns inspired by nuraghi, corbula, and bertula are interpreted in an original way. The color palette features appealing contrasts and accents, particularly through the use of red and light blue. I really connect with the club-inspired photographic direction and the creative concept behind the Pizzedda Club.”

2nd Prize

Sa Pizzedda – Il segreto dei centenari
Daniela Bordin
Italy

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About the 2nd Prize:

“A technically flawless project that earns a well-deserved spot on the podium, narrowly missing out on victory thanks to its boldness. Its disruptive aesthetic, offering an alternative to the institutional image, makes it a compelling and memorable proposal, particularly suited to a special edition or an exclusive event.”

3rd Prize

Sa Pizzedda New Brand Identity
David Espinosa
Colombia

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About the 3rd Prize:

“A well-deserved third place for a project with a solid, contemporary design. The concept of the dynamic “E” element is a winning idea, cleverly applied across packaging and communication materials. The choice of an urban style, combining graffiti and English slogans, gives the brand an unexpected, international appeal. Although it moves away from the brand’s traditional roots, it remains a visually striking project, full of energy.”