The Valli Wine Tasting Room

The Valli Wine Tasting Room competition invites architects and designers to propose a contemporary tasting space for Valli Unite, an agricultural cooperative located in the rural hills of Piedmont, northern Italy. The competition explores how architecture can create meaningful connections between wine, landscape, hospitality, and sustainable rural life through a modest and carefully integrated architectural intervention.

Located near the small village of Costa Vescovato in the Colli Tortonesi wine region, the site is surrounded by vineyards, cultivated fields, forests, and rolling valleys. Known for its natural beauty and strong agricultural traditions, the region has become internationally recognized for natural and organic wine production, particularly the revival of the native Timorasso grape variety. The quiet and deeply rural character of the landscape plays a central role in the identity of the competition.

Valli Unite itself is one of Italy’s pioneering agricultural cooperatives dedicated to organic farming and natural wine production. Founded in the early 1980s as a collective response to rural abandonment, the cooperative has grown into a community-oriented agricultural and cultural landmark. Today, Valli Unite manages vineyards, farmland, agritourism facilities, and communal spaces while promoting values of sustainability, collective work, environmental responsibility, and close connection to the land.

The competition asks participants to design a wine tasting room extension connected to the existing wine storage facility. The challenge encourages sensitive and sustainable proposals that respond carefully to the surrounding landscape and the philosophy of Valli Unite. Participants are invited to explore how architecture can shape intimate visitor experiences while strengthening the relationship between wine culture, agriculture, and the rural environment.

Competition is open to all. No professional qualification is required. Design proposals can be developed individually or by teams (4 team members maximum). Correspondence with organizers must be conducted in English; All information submitted by participants must be in English.

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